GOING CONCERN VALUE
The value inherent in an active, established com-
pany as opposed to a firm that is not yet estab-
lished.
The value of the assets of a business considered
as an operating whole.
As a component of business value, going
concern value recognizes the many advantages
that an existing business has over a new busi-
ness, such as avoidance of start-up costs and
improved operating efficiency. In this sense, the
going concern value of a firm represents the dif-
ference between the value of an established firm
